For the past five years, Adobe and Econsultancy have joined forces to understand the current state of digital marketing and to offer you the latest digital trends. After compiling the responses from over 14,000 marketers, the infamous Adobe Digital Trends Report 2017 is finally back.
This report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
Read the report to learn more about:
- What challenges and opportunities marketers see in 2017
- Where marketers will be focusing their efforts this year
- How marketers are looking beyond marketing to create outstanding customer experiences
Find out much more about these trends and research carried out by visiting our friends at Digital Doughnut and downloading the report here.